What is the P4P promotion strategy of Alibaba International Station?

Alibaba international station of foreign trade through train (P4P) is a powerful promotional tool, its mode of operation and optimization strategy for merchants to provide efficient marketing solutions. This article integrates the advantages of Alibaba International P4P, account settings, bidding sorting rules and regular marketing methods, designed to help merchants make effective use of P4P.

Merchants now have a very powerful trick, is through the bidding foreign trade through train, so that their products can be in the search results of the first page of the first five face, the exposure rate is simply explosive! And oh, according to the data show that Alibaba international station of foreign trade through train traffic even accounted for more than 60% of the total traffic, this figure shows the P4P (Pay for Performance, pay for performance) in the merchant marketing strategy how important. Simply put, is to use money to buy exposure, the effect is very good!

In addition to getting priority display in Alibaba International Site, P4P products can also lead to other mainstream websites, such as Google and Facebook, to further enhance product exposure.

P4P promotion can quickly increase the amount of clicks and feedback on products, thus improving the weight of stores and products and optimizing rankings.

According to the store data, merchants can flexibly adjust the opening or suspension of promotional keywords to achieve the high efficiency of marketing activities.

 

In the opening of P4P promotion, merchants need to set “today's budget”. Alibaba international station requires a daily budget of not less than 80 yuan, in order to achieve the expansion of traffic. 2.

According to the product characteristics, merchants can choose whether to open the expansion of the matching settings to improve the broadness of traffic acquisition. It is recommended to turn on this setting when promoting in the early stage.

By supporting 17 multi-language placement settings, merchants can broaden the market and effectively promote to users in different languages. Meanwhile, merchants who have reached LV4 can choose multi-location placement to optimize the promotion effect.

LV4 users can set up different time slots according to the market demand to attract more customers' attention and improve the inquiry volume.

The ranking of P4P promotion follows the formula of “promotion evaluation x bid”, and the larger the product is, the higher the ranking is. Currently, only 3~5 star keywords can be displayed in the top 5 of the search page by bidding, and 1~2 star keywords are displayed in the smart recommendation position. The click fee is based on the click volume charged, so merchants need to pay attention to control the daily budget and bidding to avoid affecting the name.

Conventional marketing forms include targeted promotion and keyword promotion:

This type of promotion is like advertising online, but smarter. Merchants can decide the price of their keywords so that they can attract buyers who are really interested in their products. It's like being in a big marketplace where you shout out a price that attracts people who want to buy your stuff. Merchants have to think about how to set this price range in a way that attracts customers but doesn't make them lose money.

This is a bit of a trick. We have to set keywords according to the buyer's habit of searching for things, so that your products can be more easily seen by people. Veteran merchants are better at this kind of thing because they know how to pick keywords that will capture the buyer's heart more accurately.

With these strategies, merchants can be more savvy with the P4P system on Alibaba's international site. This system, to put it bluntly, makes your products more visible in the search results, so that more people click in to see your stuff and buy it. That way, your exposure goes up and you naturally sell more. So yeah, it's not just about getting your products seen, it's about getting the right people to see your products so that business can be more prosperous.