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Alibaba international website store diagnosis guide

Author:XTransfer2024-12-19

Inside the previous article, I introduced the issues related to opening a store in Alibaba International Station and the cost. It also introduces the operation strategy about Alibaba International Station, then after carrying out store operation in Alibaba International Station, the seller also needs to monitor the store operation in real time in order to get the actual data and optimization suggestions. So how to do store diagnosis and optimization, this issue will take you to understand this aspect of the content.

I.the premise of store diagnosis

First of all, the seller needs to look at the actual operation of the Alibaba international station store is available for data analysis basis. The normal operation of the store is the premise of diagnosis.

II. the store diagnosis steps

There are four main steps, respectively, global diagnostic analysis → diagnosis of “my effect” → diagnosis of “my product” → diagnosis of “my word”.
(A)Global Diagnostic Analysis
When you log in to the account background, find the “Diagnosis Center” in the “Data Manager”, you can get an exclusive diagnostic report. This report is divided into four parts: basic site construction, promotion and attraction, seller communication and order conversion. Each part will show you the data, but also tell you how to optimize, you have to follow the steps to line. Moreover, there is a star rating in the report, which immediately lets you know how your store operation level is, and how much you are still short of upgrading. Simply put, it helps you to see your store's strengths and weaknesses, and then tells you how to improve it, so that your store can do better and better.
(B)Diagnose “My Effect”
The “My Effect” module mainly analyzes exposure, click and feedback data. The exposure to click conversion rate of the store should be maintained at about 1%, and the click to feedback conversion rate should reach 10%. By analyzing multi-dimensional data such as inquiry traffic, FTD, RFQ orders, etc., sellers can have a comprehensive understanding of the market performance of their products.
(C)Diagnose “My Products
In the “My Products” module, sellers need to focus on four core indicators: exposure, clicks, click-through rate and feedback. Products can be divided into four categories according to these indicators: high exposure and low clicks, high clicks and low exposure, high clicks and low feedback, and feedback and low exposure. It is recommended to use the perfect product template to publish products to ensure that the quality of product information.
(D)Diagnose “My Word”
The function of “My Words” is to help you analyze the effect of those keywords you use. You just need to input the keywords you want to check, you can see their performance, such as how many people see, how many people clicked. It's like giving your keywords a score, so you know which ones are giving it a go and which ones still need some work. You can then take this information and tweak your strategy a bit to make those words that are performing well more effective and boost those that are performing average as well. Simply put, it is to make your keywords more accurate and better able to help you attract customers.

III.precautions

In doing the above steps, you have to pay attention to a few precautions that I listed for you:
(A)Low product exposure: need to check the keyword coverage, the ranking of the main keywords and whether to open the P4P service.
(B)Low click-through rate: need to analyze the clarity of the product picture, the relevance of the title, the opening status of the letter of guarantee service and Want online.
(C)Low feedback rate: check the completeness of the product detail page, the diversity of the strength of Want Shop and the enhancement of the service ability, as well as checking the exposure and clicking situation of the front-end.

This content introduces the content about store diagnosis, not only tells you the steps of store diagnosis, but also some notes on the content. In the process of your store operation, pay attention to the reasonable use of the above content steps, timely adjustment of their store operation strategy, to improve the overall performance of their stores in the Alibaba international station.
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