Google Trends is a product launched by Google based on Google search. It tells users the frequency and related statistical data of a certain search keyword being searched on Google over a certain period of time by analyzing billions of Google's global search results.
Common functions in Google Trends include:
Keyword function: Understand keyword search volume and get content marketing ideas. If you want to know the search volume data of a related keyword, then the Google Trends tool will be very useful to you.
View keyword trends by category: To provide more accurate data for keywords related to your business, Google Trends provides a service to display specific keyword trends by category.
Use Google Trends to determine the time to publish content: Based on the keyword trends provided by Google Trends, you don't need to spend time discussing the timing of content publishing. Google Trends also provides a feature to display keywords that are currently on the rise.
Measure brand awareness: You can try to enter your company name, your products or services, your competitors and suppliers in Google Trends. You can add up to five words in Google Trends to compare their search popularity. For example, by entering the names of five computer hardware manufacturers, you can see from the Trends the strength of the Apple brand: more people search for the Apple brand, not the competitor's brand.
Determine new markets: Knowing the relative popularity of search trends can also help you determine which new market to prioritize for promotional activities. For example, if you sell cloud backup services and hope to promote your services internationally, Google Trends can help you make decisions. According to Google Trends data, after the United States, the second most popular search for cloud backup services is the UK, with Canada ranking eighth and France further down (17th). So obviously, the UK is the best expansion target. However, please note that these rankings represent the relative percentage of searches within each country/region. Obviously, the data from Trends should not be the only data you use to make this decision, but it can help shape the decision.
Communicate more accurately with your audience: Finally, Trends can help you filter between different words. For example, livestream and webcast both express similar meanings, but people are currently searching for livestream more frequently. While before 2008, webcast was a more common keyword. Therefore, Google Trends can help you choose words that more people are familiar with to achieve better communication effects.
