On Amazon, how to effectively maintain listing information? For brand FBA sellers, even though the probability of listing errors is relatively low, they still need to be highly vigilant about situations such as the appearance of platform-violating words or the lack of product attributes, because these problems may lead to adverse consequences such as listing removal, suspension of sales, and even inventory errors.
Sellers should develop the habit of regularly checking the listing inventory repair page of IPI and be good at timely using the "automatic repair" function of the listing. Through this function, sellers can set the automatic update of the problem listing or realize the automatic conversion of the shipping method.
The "automatic removal" function at the bottom of the page can be set according to the actual needs, and Amazon will properly handle the FBA inventory of the problem listing according to the customized rules. If there is no information displayed on this page, it means that there is currently no problem with the listing, but still need to pay attention to whether its information changes in the later stage.
To avoid the shortage of hot-selling products, on the "replenish inventory" interface of IPI, Amazon will list in detail the inventory supply days of each SKU product. Here, sellers can conduct real-time monitoring of the existing listing inventory and then reasonably formulate the FBA shipping plan.
First, arrange replenishment immediately. In the process of product sales, sellers must pay real-time attention to the daily sales status and inventory situation of the SKU, and at the same time estimate the future sales trend of the SKU. In fact, this is a regularized work that starts from the product selection stage, especially for those sellers with their own supply chain advantages, the production cycle of the SKU and the FBA inbound time must be fully considered. Of course, everyone also needs to refer to Amazon's PBA replenishment suggestion. After comprehensive evaluation, then create the FBA shipping plan according to the actual needs. At the same time, for SKUs with a longer replenishment cycle, especially during sales seasons such as membership days and shopping seasons, small tricks such as price adjustment need to be used to effectively control the sales speed of a single SKU to achieve the expected dynamic balance of inventory.
Secondly, if a certain SKU has no subsequent sales plan, then the seller needs to select "Hide suggestion" on the "Replenish inventory" interface to inform Amazon that this SKU has no subsequent inbound plan. In this way, the corresponding SKU being in an out-of-stock state will not be included in the assessment category of IPI inventory performance and will not have a negative impact on the IPI score.
Through these methods mentioned above, the scores of various factors of IPI can be improved in an orderly manner, and then the comprehensive index can be raised. Sellers can also click on the details of the IPI score in the background to view the growth trend of the IPI index. The best way to solve a problem is to avoid the problem from occurring. We can do a good job in predicting ASIN sales through big data analysis and real-time monitoring, and then cooperate with the optimization of the supply chain to reduce the probability of product unsalable and reduce losses. At the same time, supplemented by marketing methods inside and outside the station to improve the conversion rate of the product.
