There is not much time left for Southeast Asian sellers to hesitate about TikTok Shop.
Firstly, after the end of the pandemic, more and more Chinese sellers have flooded into the local Southeast Asian market, which brings greater competition compared to the traditional reliance on third-party service providers.
Secondly, TikTok Shop is basically fully open in Southeast Asia, accelerating the transfer of sellers from Shopee and Lazada.
Thirdly, for the global market launch, apart from the US region, the TikTok Shop authorities are also planning for Europe. Therefore, human resources, subsidies, etc. will definitely be invested in other markets.
Fourthly, the final bonus platform. Although Temu is about to enter Southeast Asia, and Shopee and Lazada are also promoting new hosting models, platforms with a biased hosting model may not have bonuses. Instead, it will filter out many middlemen. In the past, many cross-border sellers were in Shenzhen. They might get goods from Huaqiangbei or 1688, move them to the platform, and earn the price difference. With the prevalence of the hosting model, many source factories or brand merchants have entered the game themselves. Small and medium-sized sellers without supply chain advantages will gradually be eliminated from the battlefield. From the perspective of sellers, TikTok Shop is the last platform with huge bonuses in Southeast Asia.
