June is quietly passing, which means that Amazon's sales peak season is coming. For Amazon sellers, this is undoubtedly exciting news. Because next, a series of holidays will bring one sales peak after another. The first to appear is Prime Day in mid-July every year.
- Prime Day
Let's first understand what Prime Day is. Amazon officially launched the Prime membership service in 2005, and now has tens of millions of Prime members.
Prime Day, as the name suggests, is a special sale day set up by Amazon for its members. In 2015, to celebrate Amazon's 20th anniversary, Amazon held a grand "Joy Shopping" event, which is the origin of Prime Day. Today, Prime Day has become the most important large-scale promotion event in the middle of the year for Amazon. On Prime Day, all products are discounted, and the discount is even greater than Black Friday.
- Event Sites
The sites for this event include the United States, Canada, the United Kingdom, Germany, Italy, France, Spain, and Japan. If you sell goods on these sites, you should pay close attention to this year's Prime Day policy!
- Event Object: Prime Members
The Prime Day discount is only for Prime members. Prime membership is a value-added plan launched by Amazon aimed at providing members with a more convenient shopping experience, currently implementing an annual fee of $99. As a Prime member, you can enjoy faster logistics services, enjoy free 2-day delivery every time you shop, and there are no restrictions on order amount and weight.
This high-quality service greatly stimulates users to join the ranks of Prime members, and Prime Day further stimulates the willingness of potential users to join. The traffic advantage constituted by these factors can also allow sellers participating in the promotion to achieve significant sales growth.
- Seller Participation Method
The current Prime Day event is by invitation. Amazon official sends an email to invite, provide sellers with a list of products that can participate in the promotion, and inform the specific time for submitting applications. Only invited sellers are eligible to participate. For those sellers who have not been invited, they can also seize this opportunity and strive to boost sales.
- Invitation Conditions
So, generally speaking, what kind of products or sellers are most likely to receive an invitation? The first is professional sellers; the second is products with many good reviews; and the third is products delivered by FBA. Of course, this is not absolute. For example, non-FBA delivery products may also have the possibility of recommendation, but relatively speaking, the chance is relatively small.
Amazon Prime Day is coming soon! As an Amazon seller, do you want to seize this opportunity to promote your products? Then read this article a few more times, it will definitely help your Prime Day strategy!
