When conducting sales on Amazon, have you noticed the difference between the BSR ranking and the natural ranking? The BSR ranking is Amazon's popularity ranking and has different rules from the natural ranking. Now, let's learn about the BSR ranking together!
Amazon BSR (Best Sellers Rank) reflects the real-time sales performance of the product. Generally speaking, the higher the sales volume, the higher the BSR ranking.
However, a high BSR ranking of a product does not necessarily mean that its sales volume is better than other similar products. Let's introduce the specific knowledge of the BSR ranking below.
How is the Amazon BSR calculated?
The core factor determining the BSR ranking is sales performance. However, sales performance often does not grow in isolation. Its growth is driven by other indirect factors, such as advertising placement, promotional activities, keyword ranking, product price, off-site traffic, etc.
The BSR is a real-time ranking and is updated every moment. But you may find that even if the sales volume soars in the short term, the BSR ranking will not increase significantly immediately. This is because the BSR ranking also refers to historical sales data. Therefore, even if the seller only sells 10 items in the next hour and the competitor sells 30 items, the advantages accumulated by the seller before may still make its BSR ranking higher than the opponent.
BSR and Natural Ranking
The BSR ranking depends on the immediate sales situation, while the natural ranking depends on the keyword ranking. Obtaining a higher BSR ranking does not mean that the natural ranking will rise accordingly, and the level of the natural ranking will not directly affect the quality of the BSR. The BSR ranking and the natural ranking are relatively independent and play different roles respectively. However, the BSR ranking and the natural ranking are interrelated and promote each other. Whether the product can be seen when buyers search greatly affects the seller's sales volume, and the sales situation determines the BSR ranking. When the BSR ranking rises, it will increase the exposure of the product listing and improve the conversion rate, thereby positively promoting the rise of the natural ranking.
How to Improve the BSR Ranking
When the seller can more stably improve the sales performance, it is very likely to promote the rise of the BSR ranking. The improvement of the BSR ranking will bring more traffic and conversions, and further promote sales growth, forming a virtuous circle. However, in view of the real-time characteristics of the BSR, in addition to further optimizing advertising and listing, sellers can also use some shortcuts to increase sales volume in a short period of time. For example, stimulate sales growth in a short period of time through on-site and off-site promotional activities; or indirectly promote sales growth through off-site drainage.
