Alibaba International Website Marketing Design Guide

After successfully opening a store on Alibaba International Website, how to design your store homepage, product pages and so on to make your business stand out? If you happen to have questions in this regard, then I brought this article for you to answer questions, in this article, you will see the marketing, design and other multi-dimensional content.

In Ali international station, attachment upload is a key part of the additional instructions. The attachment should contain the company's product catalog, buyers' attention information, company strength display and so on. In addition, attention should be paid to file format, size and naming rules to facilitate customer viewing.

Credit guarantee service aims at solving the trust problem in cross-border trade and guaranteeing the transaction security through the third-party guarantee mechanism. Suppliers can apply for opening this service in various ways.

Specific process

The credit guarantee order process involves online confirmation, payment and export links. In addition, e-Checking, as a newly launched payment method, simplifies the transaction steps.

(A) Product picture design conception
High-quality product images can significantly enhance the attractiveness of the online store. The design needs to focus on the details of the display, functional illustrations and comparisons of similar products. Through the model picture or the actual use of scene diagrams, so that buyers more intuitively feel the beauty and practicality of the product.

(B) Product detail page design
The product detail page should cover the parameter list, brand story and recommended matching. Reasonable matching strategy can help increase sales.

(C) Advertisement design
Advertising graphics need to accurately convey the message and utilize the differences in background, copy and composition to attract customers. For example, create unique copy through anthropomorphization or reverse thinking.

(D) Home page product display design
The layout of the home page should highlight the main products and maintain overall coordination. The number of products should not be too many, it is recommended to control 3-15.

Store sign should be simple and clear, reflecting the characteristics of the store; navigation bar needs to be clear classification.

Online store color scheme should follow the “6:3:1” principle to achieve overall harmony. The main color selection should take into account the product attributes and target group preferences.

When encountering infringement complaints, suppliers can prepare relevant evidence for counter notification according to the actual situation.

Regularly clean up infringing products and utilize full-text search tools to identify potential risks.

Use machine or human translation to publish multilingual product information. Note that the keywords should be set in accordance with the language habits of the target market.